THE STORY
Established 2016, Melbourne, Australia - Founded by Dimitria Diida Papafotiou.
DIIDA the label is a celebration of female achievement, strength and beauty. The designs and collections focus on elevated essentials, often showcased with a statement piece for a special occasion. DIIDA effortlessly decorates the female silhouette; with attention to detail; high quality prints and fabrics; and just the right amount of shimmer.
DIIDA the word is connected to the Founder and Creative Director Dimitria Diida Papafotiou. The name Diida is what Dimitria’s family and friends affectionately called her; throughout her childhood and even today. Diida found her niche in design through years of experience working across the fashion industry as a buyer and designer, traveling through-out Europe and America. This experience not only stood her in a good position for creating beautiful designs and quality collections, it intensified her passion for creating an Australian made fashion brand that brings together Grecian designs and feminine style.
Versatility is the thread that brings the DIIDA collections together: separates ready to mix and layer; dresses designed to get you through the seasons; and a sense of ease that is needed in the times of ‘now’.
Committed to local manufacturing, Diida believes in the talent and high-quality workmanship of our local industry professionals. DIIDA collections are proudly made in Melbourne, Australia.‘
It gives me pride to design garments for the strong and confident woman and empowering her inner goddess… I am equally proud that our garments are made in my place of birth Melbourne Australia.’
- Diida, Founder & Creative Director
