DIIDA'S FOUNDER & CREATIVE DIRECTOR DISCUSSES THE BRAND & LAUNCHES A/W '18
Our A/W '18 launch PR event was a great success! We staged an Autumn-themed lunch, surrounded by our latest collection and added an exclusive interview with DIIDA's Founder and Creative Director Dimitria Papafotiou - talking about how the label started and what's next for the brand.
We invited a tight network of friends and family to raise their glass in support of the thriving label DIIDA. The afternoon was hosted by the incredible Lana Wilkinson.
From the dreamy leafy autumn details, to the mouth watering menu by the talented chefs at The Atlantic; the day way filled with lots of positive conversation and yummy cocktails!
Certainly a unique and fun event; definitely an approach to repeat for future collection launches.